Nature Planet was founded in 2005 in Denmark with a simple but powerful vision: to create a company that not only offers high quality products but also has a positive impact on the world.

Nature Planet's motto is: Reduction, Reuse, Recycling.

The company places great emphasis on environmental protection. Τα λούτρινα παιχνίδια τους είναι κατασκευασμένα από ανακυκλωμένα πλαστικά μπουκάλια, βοηθώντας στη μείωση των απορριμμάτων στους ωκεανούς.

He supports Plan International for children's rights in underdeveloped countries by building schools and the Red Panda Network and Save the Orangutan wildlife conservation organizations.